In order to receive more organic traffic, most websites follow various SEO practices. Today, we will explore the SEO challenges faced by WordPress websites and offer a few tips and tricks to solve them.
- Using the Wrong Theme
While developing your website and choosing a theme, did you take SEO into consideration? Probably not. Most site owners consider aspects like popularity, design, customer appeal, or similar aspects while choosing a theme. They seem like an ideal formula for success. But, did you know that a wrong theme can actually harm the SEO of your website?
Any theme which does not sync with the nature of your website or themes with poorly written codes or even those which are not updated regularly is wrong for your website. Why? Because they can cause performance issues and also impact the speed of your site leading to a drop in your SEO rankings.
Make sure that you select a theme which is SEO-friendly for your site.
- Unnecessary plugins
We all know that plugins add power and style to your WordPress site. Also, there are hundreds of plugins available for every function. Many of them are free too. This brings us to a pertinent question – how many plugins do you have on your website? Also, how many of them do you actually use?
Many WordPress users have several plugins installed but barely use a handful. So, what happens to the rest? They lie there making your site heavy and increasing its load time. Poor user experience, slower website, and lower site ranking is the result of unused plugins. Therefore, ensure that you have only those plugins installed which you use and remove the rest.
In WordPress, you need to use a plugin to enable Sitemaps which are important since search engines use them to index websites. However, creating a sitemap is not enough. You need to ensure that the same is submitted to the Google Search Console so that your content can be ranked.
- Too Many Links
Adding internal and external links is considered to be good for the SEO of your site. However, we have come across many sites which either have too many links or irrelevant links. In both cases, it does more harm than good to your SEO efforts. Ensure that the links are limited in number and highly relevant to the content.
Search Engine Optimization can help you create a niche for yourself in the online world and attract visitors to your site. But all these efforts will not bear fruit if your site does not have adequate technical support – the web host. We recommend that you opt for WordPress Web Hosting plans which offer the following features:
- Uptime assurance of 99.99%
- Automatic updates of plugins, themes, and the WP Core
- Easy traffic management through simple resource scalability
- Fast speeds due to the integration of CDN and caching servers
We hope that these tips can help you maximize your SEO efforts and gain more visibility and traffic. Good Luck!