How‌ ‌Does‌ ‌An‌ ‌SSL‌ ‌Certificate‌ ‌Affect‌ ‌Search‌ ‌Engine‌ ‌Rankings?‌

How‌ ‌Does‌ ‌An‌ ‌SSL‌ ‌Certificate‌ ‌Affect‌ ‌Search‌ ‌Engine‌ ‌Rankings?‌
How‌ ‌Does‌ ‌An‌ ‌SSL‌ ‌Certificate‌ ‌Affect‌ ‌Search‌ ‌Engine‌ ‌Rankings?‌

A website needs to be stored on a webserver for it to be available online. With an increase in the number of businesses launching websites, there has been an increase in the number of hacking attempts too. While site owners opt for web hosting plans that ensure server security and use the latest tools to keep their sites secure, information exchanged between the server and the user’s device can be intercepted by a hacker. This is where an SSL Certificate comes in handy. 

An SSL (Secure Socket Layer) Certificate encrypts the information being exchanged making it difficult for hackers to gain unauthorized access. The following video explains the workings of an SSL Certificate:

How Does SSL Certificates Work

There are various types of SSL certificates and many certificate authorities or CAs who issue them. Of these, a Comodo SSL Certificate is the most popular one. An SSL Certificate offers multiple benefits to websites. 

Today, we will be talking about the impact of installing an SSL Certificate on your site’s SEO.

Search Engine-friendly websites

In 2017, Google announced that websites that don’t have SSL security can be ranked lower than those that do. When it comes to search engine rankings, there are over 200 factors that the algorithm considers. While we can’t determine the exact impact of installing an SSL Certificate on the SEO score of your site, Google’s announcement makes it necessary to get one. Think about it. If your competitor’s website has one installed and you don’t, then with other factors remaining the same, your site will rank lower.

A Secure Site = Better User Experience = Higher SEO Score

San SSL Certificate encrypts the information being exchanged between the user’s device and the webserver. Hence, users have a safer site experience. Today, if a website does not have an SSL Certificate, then Google’s Chrome browser displays a ‘Not Secure’ warning to site visitors. This can deter many people from visiting the site. If the visitors are reaching your site from a search engine and leaving within a few seconds, then it will further deduct SEO points. 

Talking about user experience, if a user finds his/her data (personal or financial) compromised due to a security lapse, then your brand image can get impacted resulting in a drop in site traffic and a subsequent impact on SEO. 

Once you buy an SSL certificate and install it, the site’s URL changes from HTTP to HTTPS. This assures users that the information exchanged with the site is secure and boosts engagement.

Lastly, other websites linking to content on your site for subject matter expertise might start delinking if they don’t find your site to be secure. Third-party websites linking back to your site can have a favorable impact on SEO. An SSL Certificate helps boost site security and keep those links in place. 

Summing up

Of the various factors that boost the SEO rank of a website, security ranks among the top few. While buying a secure hosting plan and using security tools is important, you should not ignore the importance of installing an SSL Certificate. With its wide range of benefits offered by SSL Certificates, they help in ensuring a good user experience and boosting the SEO score of your site.